The client requested a redesign and an update of their branding guidelines. After the initial request and meeting, it was decided that not only was the logo going to be updated but two secondary/ alternative logos would also be designed for this small welding company. Steel & Stone is an Arizona-based welding company that specializes in hand-crafted furniture and other home decor. The main logo shows the integrity and strength of steel but also the ability of flexibility. The secondary/alternative logos were requested by the client to be in the style of Western Vintage
(for the only use of flare, when needed).

Here are just some of the pages from the brand guideline.